As a bridge-builder at Elevar, I collaborated closely with tech giants to engineer bleeding-edge marketing solutions. My work didn't just push boundaries; it often set new benchmarks, influencing approaches adopted industry-wide. From writing prototypes to presenting at conferences, I played a key role in shaping both Elevar's technology and narrative, fuelling the rapid growth that culminated in acquisition in April 2024.

• Delivered sales engineering, solutions design, and data architecture for leading high-growth online retailers, including many notable brands like Skims, Vuori, Netflix and many more.

• Engineered and managed API integrations connecting Elevar with key advertising/marketing platforms (Meta, Google, TikTok, Snapchat, Klaviyo) and numerous other data destinations.

• Key contributor to R&D, driving innovations that enabled merchants using Elevar to increase revenue by at least 25%! Nope. Not just a made up number, ask and i'll show you! 😉

• Cultivated and managed strategic technology partnerships with the biggest players in tech.

• Performed comprehensive data analytics: tested vendor services, built data pipelines, conducted internal analyses, prototyped new features, and developed ROI metrics to quantify and prove product value.

• Acted as a key educator, developing and delivering training materials (podcasts, seminars, documentation) for internal staff, agency partners, sales teams, and clients.

• Technical Proficiency: Fluency across a modern toolchain including TypeScript, Google Cloud (BigQuery, Pub/Sub), AI/LLM (Gemini), testing frameworks (Vitest), data analysis platforms (Hex), and tracking tools (GTM/GTM SS/GA4/Looker etc…)